I actually liked this spot up till the end / proposition.
See it's not about having a phone to get in and out of. I'm pretty sure iPhones and Android phones aren't that complicated. What's funny is that smart phones have made us like this because of their ability to give us everything real-time anytime. It feeds our perpetual need for content, gossip and building a long-term dependence on Concerta and Adderal.
They sould have just celebrated that we love our smart phones, it's a major problem but funny and not try to Microsoft everything. Close, but no smokey.