I'm a Creative Director, Designer, Father, Husband and Jealous Lover located in London, England.

Everything I love is either related to my family, advertising, digital-stuff, sunny days, technology, design, OCD, cats and being bad in bed.

I'm a Creative Director at CHI&Partners in London focusing on bringing Digital love to everything we can. It's the perfect London agency – Independent enough, Creative as shit and Smart as fuck.

This blog is for me to catalog things I like as I will totally forget it an hour later. It's not meant to be one of those sites where people post cool work that they didn't do to seem like they're talented. It's just for me to celebrate work that inspires me to do better, more innovative thinking.

You can follow my ass on Twitter if ya want so you know when I post or Pinterest if your interested.

I'm always up for meeting new folk over a pint or coffee, so connect with me if ya wanna do some talkin.



Entries in Simplifing (3)


AD & DESIGN // Bugs, nice an simple

An nice simple approach to Insect Replellent. Good stuff from Euro RSCG, Dubai

Creative Director: Neeraj Sabharwal
Art Director / Copywriter / Typographer: Vikram Divecha
Art Director: Jose Basug
Photographer: Kundan Raut

POST FROM: I Believe in Adv


FUN // Nice simple idea

FROM: Ad Goodness  DONE BY: Rethink


IDENTITY // The power of simplicity

I love this. Taking an identity and losing all the shit. Sometimes less is better.

Article by Ministry of Type and the Artwork from A2591