Drench is a popular water brand in the UK focused on “Smart Hydration”.

Our TV campaign is based on a Drench Lab where they try new experiments with Fruit and Water to see if they can uncover new ways to hydrate people.



smart hydration labs

 We created a team that use digital and social channels to share experiments based on follower suggestions. The first bit of content that we’ve created for this were slo-mo videos using a very high-speed camera, lots of fruit and water and one lab rat.