LEXUS

strobe

STROBE is the striking visual display of an illuminated man’s journey across a city at night.

PROJECT OVERVIEW

amazing in motion

STROBE showcases Lexus' innovative design and technology through imagination. Directed by Adam Berg, STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man's incredible journey across the Kuala Lumpur skyline at night.

 

The bespoke suits were conceived by Hollywood costume designer Vin Burnham and technical director Adam Wright -- taking design cues from Lexus vehicles, including the iconic spindle grille and LED headlights. A purpose built computer system and complex DMX software was created to wirelessly trigger the suits to strobe on demand, producing the breathtaking display seen in the film.

WEB EXPERIENCE

the other half of the story

From the stunt men and acrobatic performers, to the advanced LED light suits, to the purpose built computer system and complex DMX software to wirelessly trigger the suits – the story of creating STROBE was as brilliant and compelling as the final film. We created a web experience with galleries and documentary films that told the deeper story behind STROBE.

DOCUMENTARY FILM

'lighting motion'

A documentary film revealing the design and craftsmanship that went into STROBE.

DOCUMENTARY FILM

'engineering motion'

A documentary film revealing how technology and engineering came together to bring STROBE to life.