XBOX
What happens if you put real people on a billboard and hit them with the toughest conditions to illustrate the new Tomb Raider?
Short answer: Best sales year ever and
over 165 creative awards.
survival billboard
One Billboard. One World.
The new Tomb Raider was all about the elements and surviving them. We wanted to show the new direction of the game in a way that truly illustrated what Lara Croft would experience. So we recruited real people to stand on a single billboard in London and see who could last the longest. How long they could survive being hit with wind, rain, heat and snow.
But it wasn't just a billboard, it was a entertainment channel that captured millions.
Survival Billboard was a single billboard that reached the world, as the action taking place on it was live streamed on Twitch, the Xbox dashboard, banner ads, digital OOH and a dedicated microsite. The public gave up on sleep to watch the billboard, to control the weather that the participants were enduring, as well as to support, discuss and speculate about alliances and romances. The winner lasted 22 gruelling hours, yet In that one day, the oldest advertising medium was reinvented as a gripping, interactive reality show.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
The story of creating a real hoverboard, watched 38 million times and given over 90 awards.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
An ambitious music experience that asked if music could help the most broken relationships begin again.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
The story of creating a real hoverboard, watched 38 million times and given over 90 awards.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
An ambitious music experience that asked if music could help the most broken relationships begin again.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
STROBE is the striking visual display of an illuminated man’s journey across a city at night.
Launch campaign for the all-new SUHD TV, it's a celebration of its incredible picture, design and experience.
A project that began to rethink how the web, social and apps could change our relationship with the X Factor and TV.
