a ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor
an awe-inspiring story told through film, photography and break-through an interactive experience
a live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first
BIG YELLOW STORAGE
the first digital OOH game in the UK controlled by your mobile simply through your browser
hope on the run
a fully integrated campaign that used a bespoke running app, social, events and content to raise millions in 3 short months
poised to launch
an interactive experience that used touch and interactive video to highlight the features of the new Lexus IS
TALKTALK X FACTOR 2012
heads above the rest
the project that began to rethink how the web, social and apps could change our relationship with the X Factor and TV
DAD / HUSBAND / CREATIVE DIRECTOR / DESIGNER
I’m a creative guy focused on the intersection of technology, design and advertising.
Currently I'm a Digital Creative Director / Partner at CHI&Partners in London spending my time creating campaigns that help advance the definition of modern advertising for brands that believe the landscape has changed – whether they've changed or not.
THE WORK ICON WAS DESIGNED BY SOFIA MOYA