BIG YELLOW STORAGE / SPACE INVADERS
Britain's homes are being invaded by household clutter and we wanted people to know that there is a solution.
get some space in your life
PROJECT OVERVIEW
invade your space
We created the first mobile controlled digital outdoor game that took a modern spin on a gaming classic – space invaders. Planted right in the middle of Westfield shopping centre in London, anyone could play to win prices. Just enter a URL and you were connected and ready to play using your mobile. Simple for them, a little difficult on our end.
THE TECHNOLOGY
first time for everything
The tech for this project was an absolute first in the UK. This seems like something that's been done, but it hasn't and more importantly, you didn't have to download and install an app. All you needed to do is open any browser you have on your phone and you were connected and ready to play using your phone.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
The story of creating a real hoverboard, watched 38 million times and given over 90 awards.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
An ambitious music experience that asked if music could help the most broken relationships begin again.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
The story of creating a real hoverboard, watched 38 million times and given over 90 awards.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
An ambitious music experience that asked if music could help the most broken relationships begin again.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
STROBE is the striking visual display of an illuminated man’s journey across a city at night.
Launch campaign for the all-new SUHD TV, it's a celebration of its incredible picture, design and experience.
A project that began to rethink how the web, social and apps could change our relationship with the X Factor and TV.
