A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
STROBE is the striking visual display of an illuminated man’s journey across a city at night.
Launch campaign for the all-new SUHD TV, it's a celebration of its incredible picture, design and experience.
A project that began to rethink how the web, social and apps could change our relationship with the X Factor and TV.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
I'm a self-start kind of guy that has been blessed with great brands, brilliant people and a taste of many sides of advertising. For the last 20 years I've feed a deep passion for technology, design, brands and advertising. That journey has gotten me to a place that is free of ego and focused only on great work, appreciating the people around you and using the limitless possibilities of technology to continually evolve advertising.
At this point, I only want to be surrounded by brands, people and a culture of positivity, bravery and a hunger for trying something new. Where every brief is an opportunity to do brilliant work that the right people see. That could be TV. That could be a mobile website. That could be something we never thought possible.
Amazing, uber-global advertising agency. Loads of brilliant possibilities. Incredible leadership. Just getting started, let's see how it goes. The one thing that is a fact...the world needs 'Truth well told' more than ever.
CHI&Partners is one of London’s best and most awarded independent ad agencies. Packed full of people that are in love with great ideas and true creative thinking. My role was to creatively oversee all digital / technology work across all clients. Basically I tried to have fun, be nice and do things that haven't been done before whenever I could.
I led a 50+ person creative department packed full of great creatives that we built into a completely new integrated group, producing award-winning and pitch-winning work for Skype, Eurostar and Virgin. Along with my duties as ECD, I was also the Creative Director for all Apple work in the agency - delivering over 50 integrated campaigns over for 3 years, in 13 languages across EMEA.
At the time that I arrived, RAPP New York had begun tipping the scale from a number one direct marketing agency to the modern, integrated agency that it is today. I was brought in to help with that. While there, we won XM, ESPN and Discovery Channel - while also re-inventing existing clients such as Mercedes-Benz, Novartis and Merck with modern, integrated campaigns.
Being the Creative Director on Mercedes-Benz, ESPN and Discovery Channel took up the majority of my time with the remaining focused on building a digital group.
i33 was an outstanding integrated agency in both New York and Detroit. As ECD, I served as the creative lead for our relationships with Buick, Delphi and GM and managed the creative group across both offices. During my time there we produced tons of great work for GM, including 2 model year site redesigns, 6 micro-sites, 3 new vehicle launches and multiple online media and email programs.
Rethawt was an advertising boutique I started based on affordable, quality design and advertising for small businesses. I started the company with the primary objective to create cohesive brand and marketing solutions that stretched across print, digital, TV, and radio. It was quickly a big success in Detroit and I ramped up with some great designers, writers, animators and developers.
As one of the largest interactive agencies during the .com years. I earned my digital chops here working on something new everyday. In the end, I was the creative lead for the Detroit office, responsible for the direction and management of a 35+ person creative group.
CDS was a leader in the aggressive inline skating and skateboarding world with a very cool internal marketing and product development team. Designed the company’s website, catalogues, advertisements, packaging, displays, commercials and clothing line. Organized and sponsored 3 national 26 city skate tours.
Started off here as a little guy learning the fundamentals from a group of seasoned designers at this full service design studio. Working on logos, ads, shoots, brochures, displays, signage, etc. Before this I don’t know what I was doing, maybe I was working at a coffee shop. I know I was in a band living in a crap loft in downtown Detroit.