With over 165 creative awards, this project is literally a billboard for the power of how integrated ideas connect with the world.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
The story of creating a real hoverboard, watched 38 million times and given over 90 awards.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
An ambitious music experience that asked if music could help the most broken relationships begin again.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
I'm a self-start kind of guy that has been blessed with great brands, brilliant people and a taste of many sides of advertising. For the last 20 years I've feed a deep passion for technology, design, brands and advertising. That journey has gotten me to a place that is free of ego and focused only on great work, appreciating the people around you and using the limitless possibilities of culture, media and technology to continually evolve advertising and brand building.
At this point, I only want to be surrounded by brands, people and a culture of positivity, bravery and a hunger for trying something new. Where every brief is an opportunity to do brilliant work that the right people see. That could be TV. That could be a mobile website. That could be something never thought possible. Whatever is relevant and works.
Here's an out-dated list of awards for work I've done with some incredibly talented people, at incredibly talented agencies, for some incredibly talented clients.
So I was itching to go through the start-up experience. To step back from an ad agency role for a hot-sec and see the world of brand building and advertising from another perspective. To find a market, build the strategy, create a relevant brand, raise the cash, scale it up, get it humming and then move on to the next thing.
I wanted to do something that did some good for our community and made a positive change in people lives. To rethink an industry that hadn’t kept up and to create a brand based on beliefs like honesty, togetherness, playfulness and expertise.
I had a chat with a mate who was thinking about doing an electric car lease brokering company. Sounded boring, but I looked into electric cars, they were amazing, good for the planet, saved us money and let us set a brilliant example for people in our lives.
But the automotive shopping experience was awful and there was no place to just see every EV in one place so you could browse, compare and lease in one seamlessly. So I built that, raised a couple million from some cool investors that believe in brands and now it’s up, running and smashing it.
My role is a fortunate one in that I get to touch all the work in the agency with the sole focus to move it forward using new channels and formats from Influencers to IG Stories. It allows me to work with creatives and planners uncover where our ideas can go because of the connections more modern channels can give us with consumers. And as a result, the work only gets better – in every way.
For the last 3 years I’ve been part of building new creative approaches in both our offices in London and Manchester that can deliver far more integrated work for our clients. From L’Oreal to Microsoft to Xbox to Aldi, we’ve really stepped up our ability to think almost mobile first and change the way they look at advertising. The result has been brilliant business performance, 100’s of awards in both creativity, but also effectiveness, and real shift in how the agency is looking at new channels.
CHI&Partners is one of London’s best and most awarded independent ad agencies. Packed full of people that are in love with great ideas and true creative thinking. My role was to creatively oversee all digital / technology work across all clients. Basically I tried to have fun, be nice and do things that haven't been done before whenever I could.
I led a 50+ person creative department packed full of great creatives that we built into a completely new integrated group, producing award-winning and pitch-winning work for Skype, Eurostar and Virgin. Along with my duties as ECD, I was also the Creative Director for all Apple work in the agency - delivering over 50 integrated campaigns over for 3 years, in 13 languages across EMEA.
At the time that I arrived, RAPP New York had begun tipping the scale from a number one direct marketing agency to the modern, integrated agency that it is today. I was brought in to help with that. While there, we won XM, ESPN and Discovery Channel - while also re-inventing existing clients such as Mercedes-Benz, Novartis and Merck with modern, integrated campaigns.
Being the Creative Director on Mercedes-Benz, ESPN and Discovery Channel took up the majority of my time with the remaining focused on building a digital group.
i33 was an outstanding integrated agency in both New York and Detroit. As ECD, I served as the creative lead for our relationships with Buick, Delphi and GM and managed the creative group across both offices. During my time there we produced tons of great work for GM, including 2 model year site redesigns, 6 micro-sites, 3 new vehicle launches and multiple online media and email programs.
Rethawt was an advertising boutique I started based on affordable, quality design and advertising for small businesses. I started the company with the primary objective to create cohesive brand and marketing solutions that stretched across print, digital, TV, and radio. It was quickly a big success in Detroit and I ramped up with some great designers, writers, animators and developers.
As one of the largest interactive agencies during the .com years. I earned my digital chops here working on something new everyday. In the end, I was the creative lead for the Detroit office, responsible for the direction and management of a 35+ person creative group.
CDS was a leader in the aggressive inline skating and skateboarding world with a very cool internal marketing and product development team. Designed the company’s website, catalogues, advertisements, packaging, displays, commercials and clothing line. Organized and sponsored 3 national 26 city skate tours.
Started off here as a little guy learning the fundamentals from a group of seasoned designers at this full service design studio. Working on logos, ads, shoots, brochures, displays, signage, etc. Before this I don’t know what I was doing, maybe I was working at a coffee shop. I know I was in a band living in a crap loft in downtown Detroit.