MCCANN

london

AUGUST 2015 – PRESENT

Integrated Creative Director

My role is a fortunate one in that I get to touch all the work in the agency with the sole focus to move it forward using new channels and formats from Influencers to IG Stories. It allows me to work with creatives and planners uncover where our ideas can go because of the connections more modern channels can give us with consumers. And as a result, the work only gets better – in every way.

 

For the last 3 years I’ve been part of building new creative approaches in both our offices in London and Manchester that can deliver far more integrated work for our clients. From L’Oreal to Microsoft to Xbox to Aldi, we’ve really stepped up our ability to think almost mobile first and change the way they look at advertising. The result has been brilliant business performance, 100’s of awards in both creativity, but also effectiveness, and real shift in how the agency is looking at new channels.

CLIENTS

  • Mastercard
  • Aldi
  • XBox
  • Wimbledon
  • Subway
  • Reckitt Benckiser

MAY 2011 – AUGUST 2015

CHI&PARTNERS

london

Digital Creative Director / Partner

CHI&Partners is one of London’s best and most awarded independent ad agencies. Packed full of people that are in love with great ideas and true creative thinking. My role was to creatively oversee all digital / technology work across all clients. Basically I tried to have fun, be nice and do things that haven't been done before whenever I could.

  • Manage, concept and review all integrated work.
  • Work with our senior clients to form new digital and social strategies throughout their business.
  • Helped double the success of TalkTalk’s award-winning X-Factor sponsorship.
  • Creating multiple fully-integrated programmes that has new social strategies at the heart of them.

CLIENTS

  • Samsung
  • Lexus
  • TalkTalk
  • Argos
  • British Gas
  • Carphone Warehouse
  • Vertu
  • Big Yellow

RAPP

london

JANUARY 2008 –MAY 2011

Executive Creative Director

I led a 50+ person creative department packed full of great creatives that we built into a completely new integrated group, producing award-winning and pitch-winning work for Skype, Eurostar and Virgin. Along with my duties as ECD, I was also the Creative Director for all Apple work in the agency - delivering over 50 integrated campaigns over for 3 years, in 13 languages across EMEA.

  • Developing innovative mobile and social tools for Bacardi and NSPCC.
  • Creating award-winning digital programmes for Pfizer (Viagra), Astellas and NovoNordisk.
  • Designing countless experiences for clients such as Skype, Eurostar and Barclaycard.

CLIENTS

  • Apple
  • Philips
  • Skype
  • UNICEF
  • Bacardi
  • Viagra
  • Eurostar
  • Barclaycard
  • NSPCC

RAPP

new york

OCTOBER 2005 – JANUARY 2008

VP, Group Creative Director

At the time that I arrived, RAPP New York had begun tipping the scale from a number one direct marketing agency to the modern, integrated agency that it is today. I was brought in to help with that. While there, we won XM, ESPN and Discovery Channel - while also re-inventing existing clients such as Mercedes-Benz, Novartis and Merck with modern, integrated campaigns.

Being the Creative Director on Mercedes-Benz, ESPN and Discovery Channel took up the majority of my time with the remaining focused on building a digital group.

CLIENTS

  • Mercedes-Benz
  • XM
  • ESPN
  • Discovery Channel
  • Novartis
  • Merck

NOVEMBER 2003 – OCTOBER 2005

new york & detroit

i33

Executive Creative Director

i33 was an outstanding integrated agency in both New York and Detroit. As ECD, I served as the creative lead for our relationships with Buick, Delphi and GM and managed the creative group across both offices. During my time there we produced tons of great work for GM, including 2 model year site redesigns, 6 micro-sites, 3 new vehicle launches and multiple online media and email programs.

CLIENTS

  • GM
  • Buick
  • Cadillac
  • Bodum
  • Delphi

RETHAWT

detroit

MARCH 2002 – NOVEMBER 2003

Owner & Creative Director

Rethawt was an advertising boutique I started based on affordable, quality design and advertising for small businesses. I started the company with the primary objective to create cohesive brand and marketing solutions that stretched across print, digital, TV, and radio. It was quickly a big success in Detroit and I ramped up with some great designers, writers, animators and developers.

CLIENTS

  • GM
  • Buick
  • PBS
  • VW
  • Johnson Controls
  • Detroit Public Television

APRIL 1998 – MARCH 2002

detroit

MARCH FIRST

Art Director & Associate Creative Director

As one of the largest interactive agencies during the .com years. I earned my digital chops here working on something new everyday. In the end, I was the creative lead for the Detroit office, responsible for the direction and management of a 35+ person creative group.

CLIENTS

  • AOL
  • Yahoo
  • DaimlerChrysler
  • Audi

NOVEMBER 1996 – APRIL 1998

detroit

CDS

Art Director & Designer

CDS was a leader in the aggressive inline skating and skateboarding world with a very cool internal marketing and product development team. Designed the company’s website, catalogues, advertisements, packaging, displays, commercials and clothing line. Organized and sponsored 3 national 26 city skate tours.

 

SEPTEMBER 1994 – NOVEMBER 1996

detroit

WHITCOMB

Designer

Started off here as a little guy learning the fundamentals from a group of seasoned designers at this full service design studio. Working on logos, ads, shoots, brochures, displays, signage, etc. Before this I don’t know what I was doing, maybe I was working at a coffee shop. I know I was in a band living in a crap loft in downtown Detroit.