PROJECT OVERVIEW
yup, a hoverboard
The fourth instalment of the Amazing In Motion work for Lexus, Slide is the ultimate expression of our pursuit in exploring motion through technology and design. The amount of energy, talent, collaboration and triumph that surrounded this project was immense and was well awarded because of it.
Happy days. Cool stuff. Here's an overview.
WEB EXPERIENCE
the tale of slide
The best way to present it is to just go to the Slide website. I wrote and designed this experience to pull you through the story of making this incredible board. Below is a big screen grab of that baby, followed by the films on the site. Hope you enjoy it.
DOCUMENTARY FILM
'the science'
DOCUMENTARY FILM
'the testing'
DOCUMENTARY FILM
'the ride'
DOCUMENTARY FILM
An awe-inspiring story told through film, photography and break-through an interactive experience.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
The story of creating a real hoverboard, watched 38 million times and given over 90 awards.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
An ambitious music experience that asked if music could help the most broken relationships begin again.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
Launch campaign for the all-new SUHD TV, it's a celebration of its incredible picture, design and experience.
