LEXUS

slide

The story of creating a real hoverboard, watched  38 million times and given over 90 awards.

PROJECT OVERVIEW

yup, a hoverboard

The fourth instalment of the Amazing In Motion work for Lexus, Slide is the ultimate expression of our pursuit in exploring motion through technology and design. The amount of energy, talent, collaboration and triumph that surrounded this project was immense and was well awarded because of it.
Happy days. Cool stuff. Here's an overview.

WEB EXPERIENCE

the tale of slide

The best way to present it is to just go to the Slide website. I wrote and designed this experience to pull you through the story of making this incredible board. Below is a big screen grab of that baby, followed by the films on the site. Hope you enjoy it.

DOCUMENTARY FILM

'the science'

DOCUMENTARY FILM

'the testing'

DOCUMENTARY FILM

'the ride'