A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
STROBE is the striking visual display of an illuminated man’s journey across a city at night.
Launch campaign for the all-new SUHD TV, it's a celebration of its incredible picture, design and experience.
A project that began to rethink how the web, social and apps could change our relationship with the X Factor and TV.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.
CASE STUDY FILM
SAMSUNG LONDON 2012
As the mobile sponsors of London 2012, Samsung wanted to empower people to participate in The Games, while also raising money for local children’s charities.
the hope relay
We created the Hope Relay, a running app where every mile you completed Samsung would donate to charity. Along with tracking runs, you could create an avatar that starred in videos, press and on the Torch Relay. Using Facebook we had leader-boards, teams and the ability to record cheers for the runners on their next run.
PROJECT OVERVIEW
the app that raised millions worldwide
THE BRIEF
let the world take part in the olympics using their mobiles
THE APP
the worlds first
socially-powered,
fund-raising running app
Available on 3 different mobile platforms, the Hope Relay app let you create an avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.
packed with features
From creating bespoke avatars, to tracking your runs on the leaderboard, to creating teams, to building a solid running app – the platform was built from the ground-up for success.
social at its heart
The apps were directly connected to Facebook so you could share your runs, get live cheers from Facebook friends (never done before) and create personalized videos after each run that you could post with a tap starring your lovely face of you avatars body.
personalized videos
Straight from the app you could post a personalized video of your avatar going on a run through the Britain. And with a custom youtube page with contest, thousands of videos posted.
You could even see your personalized avatar running on a massive caravan that followed the olympic torch on its relay through the country.
virtually run with the torch
everyone got involved
From David Beckham to Jamie Oliver to Team GB – we had champions all over the UK supporting the campaign.
THE RESULTS
just typing these stats gives me chills
In 3 short months, across 15 countries and on 3 mobile platforms we did the following...
1,100,000+
VIDEOS VIEWED
1,753,925
APP
DOWNLOADS
12,000+
VIDEOS
POSTED
and we raised over 2,000,000 dollars.
A ground-breaking campaign that let anyone create and star in brilliant music videos that aired during the X Factor.
An awe-inspiring story told through film, photography and break-through an interactive experience.
A live TV, twitter competition on iTV over 4 nights, resulting in 100,000,000 impressions and a UK TV first.
The first digital OOH game in the UK controlled by your mobile simply through your browser.
A integrated campaign that used a bespoke running app, social, events and personalized content to raise millions.
A stunning tablet and desktop experience that showed the million miles of testing that went into the Lexus GS.
Celebrating the design story that put the 'S' in the all-new SUHD TV from Samsung.
Demonstrating handling and body structure of the IS by using the strength and control of a prima ballerina.
STROBE is the striking visual display of an illuminated man’s journey across a city at night.
Launch campaign for the all-new SUHD TV, it's a celebration of its incredible picture, design and experience.
A project that began to rethink how the web, social and apps could change our relationship with the X Factor and TV.
A second-screen game to reward game-play by winning tickets to the X Factor live shows.