CASE STUDY FILM

SAMSUNG LONDON 2012

As the mobile sponsors of London 2012, Samsung wanted to empower people to participate in The Games, while also raising money for local children’s charities.

the hope relay

We created the Hope Relay, a running app where every mile you completed Samsung would donate to charity. Along with tracking runs, you could create an avatar that starred in videos, press and on the Torch Relay. Using Facebook we had leader-boards, teams and the ability to record cheers for the runners on their next run.

PROJECT OVERVIEW

the app that raised millions worldwide

THE BRIEF

let the world take part in the Olympics using their mobiles

THE APP

the worlds first

socially-powered,

fund-raising running app

Available on 3 different mobile platforms, the Hope Relay app let you create an avatar, track your runs and how much you raised, see where you were on the global leader-boards, create running teams and abolished cancer.

packed with features

From creating bespoke avatars, to tracking your runs on the leaderboard, to creating teams, to building a solid running app – the platform was built from the ground-up for success.

social at its heart

The apps were directly connected to Facebook so you could share your runs, get live cheers from Facebook friends (never done before) and create personalized videos after each run that you could post with a tap starring your lovely face of you avatars body.

personalized videos

Straight from the app you could post a personalized video of your avatar going on a run through the Britain.  And with a custom youtube page with contest, thousands of videos posted.

You could even see your personalized avatar running on a massive caravan that followed the Olympic torch on its relay through the country.

virtually run with the torch

everyone got involved

From David Beckham to Jamie Oliver to Team GB – we had champions all over the UK supporting the campaign.

THE RESULTS

just typing these stats gives me chills

In 3 short months, across 15 countries and on 3 mobile platforms we did the following...

1,100,000+

VIDEOS VIEWED

1,753,925

APP

DOWNLOADS

12,000+

VIDEOS
POSTED

and we raised over 2,000,000 dollars.