SAMSUNG

you've never seen this before

When launching the all-new SUHD TV from Samsung we focused on the incredible picture, design and experience as if it was something you've never seen before – which was true.

PROJECT OVERVIEW

the perfect tv

With a picture that uses more advanced picture technologies than any other UHD TV, we created a campaign that teased and then delivered the incredible story behind this extraordinary TV.

TVC TEASER

PRINT

ink doesn't do it justice.

With a picture, design and new OS, trying to get across the brilliance of the SUHD is almost impossible to do on a printed page, but we took a solid crack at it.

PRODUCT FILMS

telling the story

We created three product films that highlighted all the brilliant qualities of this stunningly elegant and modern TV.

'STRIKING DESIGN'

'SEAMLESS EXPERIENCE'

'SENSATIONAL PICTURE'

WEBSITE

celebrating brilliant design

The design of the website focused on giving the full product story in a way that was emotive, informative, and heart-stopping.