TALKTALK X FACTOR 2013 - TV TIME

TalkTalk wanted to focus their 2013 sponsorship of the X Factor towards their launch of TV. So we created a touch-based game using the characters featured in the idents. The name of the game – get to the TV as fast as you can to win tickets to the X Factor live shows.

time to get to the tv

PROJECT OVERVIEW

introducing tv time

We created a game that you could play on your tablet and smart-phone that was constantly being updated with new levels, characters and bonuses. The result was TV Time, a new way to engage X Factor fans on the couch while they watch the X Factor.

CASE STUDY FILM

THE GAME

it's a win win

Every week we released a new level and every month a completely new board with new characters. The name of the game is to get to the TV in time to have a plop and watch the X Factor with your friends.

Collecting clocks gives you flying power, grabbing friends along the way scores to more time and stars give you the mega boost to get there faster.

'perch search'

'sheep leap'

'panda pick-up'