I’m a creative that loves building brands and selling products through creative strategy, creative execution, and creative uses of modern media. I love strategy, media, formats, design, user interfaces, platforms, simple ads, pitching, and attempting to be a good dad.
I’ve always been slightly obsessed with seeing brands and advertising through every lens and every channel. So for the last 25 years, I’ve worked at some of the top digital, direct and advertising agencies. To add insult to injury, I spent the last 2 years founding, designing, and building an EV shopping platform – raising over £2,000,000 and scaling to up to 70+ people, just go through the experience. It was hard and fun btw.
All that has brought me to where I am today: An egoless creative leader that has a deep passion for building modern brands that play a meaningful role in all our lives.
I want to be part of doing things that help make the lives of everyday people happier and healthier by working with compassionate, positive, and forward-thinking people that care about each other, brands, people and our culture.
Building the next sustainability platform for Unilever. A new creative platform and strategy that puts creators, influencers, and social platforms at its heart. This isn’t a flippant attempt to just be on TikTok and create some content. It’s a completely modern approach to creating a role from Unilever’s brands to properly earn loyalty and attention by contributing tangible, creative content that helps people make a genuine difference in their everyday lives.
As a Creative Director, I’m loving it because it touches on everything that I love and am passionate about – creative, relevancy, media, IG, TikTok, earned, content, and creating modern ways for brands to play a meaningful role in peoples everyday lives. It’s fun.
My side-hustle creative and brand strategy consultancy. I’ve been lucky to have a couple of past clients and mates looking for points of view on building brands in an age where ads and ideas are not enough. Where a multitude of channels and entry points dictate a far greater understanding of media, platforms, culture and the everyday consumer needs to create a genuine connection. So I’ve been helping them rethink their brand from purpose to placement.
I’m gonna keep rockin Everyday People while I look around for a modern agency full of good people looking to build brands that make people happier and healthier because of their products and actions.
Looked after the roll-out of the latest United Airlines creative platform – Good leads the way. Set it up
to launch, then went to start a consultancy for some clients that wanted some stuff. 72 are brilliant BTW.
WeVee’s a start-up I founded to help people understand electric cars, see them all in one place and then get one for the best price, with the absolute best customer service in the automotive industry.
I was itching to go through the start-up experience. To step back from an ad agency role for a hot-sec and see the world of brand building and advertising from another perspective. To build something that did some good for our community and made a positive change in people's lives.
EVs are an amazing way for any of us to make a positive impact in reversing climate change, but researching and shopping for an EV was a horrible experience. So I built a website that brought every EV into one place with the best prices so that you can see if it's something that you’re ready for.
To do that I build the strategy, created a relevant brand, raised millions in cash, scaled it up to70 amazing people and then stepped back to let them get on with it. I’m still on the board, but I want to get back to adland and apply everything I learned in that experience.
As part of the core leadership team, we rebuilt every aspect of the business to make the agency a modern, scalable force for effectiveness and creativity.
Looking over all the work, I focused on pushing it into the latest channels and making it as integrated as possible. I’ve put into place a series of cultural, educational, creative strategy and production practices designed to dramatically change the approach to the work. The aim is to create an agency that can adapt more responsively to new channels and changes in culture.
The result was McCann London’s incredible rise in brilliant creative work, a much high pitch win rate, far more inclusive client relationships and becoming the most-awarded agency in the UK. I left to help a mate start an electric company that will change the game of car shopping for everyone. Boom.
The&Partnership (previously CHI&Partners) is one of London’s best and most awarded independent ad agencies. My role was to creatively oversee all digital / technology work across all clients. From the innovative user-generated TalkTalk X Factor idents, to the hoverboard we made for Lexus – I spent my time creating award-winning campaigns that guided our brands to relevant, modern work.
Brought over from New York, I rebuilt the department into an integrated group of 50+ creatives producing award-winning and pitch-winning work for Skype, Eurostar and Virgin. I also looked after all the Apple work for EMEA.
I was brought in to help New York’s transition from the best direct agency to an integrated agency. I pitched and ran the XM, ESPN and Discovery Channel work, while also driving the re-invention of the Mercedes-Benz, Novartis and Merck work into modern, integrated campaigns. Good fun.
Outstanding integrated agency in New York and Detroit. They merged my agency with theirs and as ECD, I served as the creative lead for our relationships with Buick, Delphi and GM and of course led the creative groups in both offices.
Rethawt was an advertising boutique I started based on affordable, quality design and truly integrated advertising for small businesses. It was very quickly a big success and I ramped up with some great designers, writers, animators and developers - to later merge into i33. Win, win.
One of the largest interactive agencies during the .com years, I earned my digital chops working on all things digital at a time when it was all being defined. In the end, I was the creative lead for the Detroit office, responsible for the direction and management of a 35+ person creative group.
CDS was a leader in aggressive inline skating. I designed the company’s website, catalogues, advertisements, packaging, displays, commercials and clothing line.
Started off here as a little guy learning the fundamentals from a group of seasoned designers at this full-service design studio. Before this, I was in a band living in a crap loft in downtown Detroit.