As sponsor of The BRITs awards, Mastercard wanted to deepen their music credibility and show the power music had to 'Start Something Priceless'.
We wanted to see if music had the power to bring back together people in broken relationships who are no longer talking – to see if music could succeed where words have failed.
So we placed people in a glass listening room, sitting face-to-face, to listen to a music crafted by world-renowned composer David Arnold. It was designed to unpack their pain and reopen their hearts in hopes they might speak again. They did. It was emotional and cool.
As conceptual this experiment was, it actually changed the lives of Mum's and daughters and best friends that hadn't spoken in years. And for that, I'm pretty proud of it.