The fourth instalment of the Amazing In Motion work for Lexus, Slide is the ultimate expression of our pursuit in exploring motion through technology and design. The amount of energy, talent, collaboration and triumph that surrounded this project was immense and was well awarded because of it. Happy days. Cool stuff. Here's an overview.
This, along with all our 'Amazing in Motion' projects, was about illustrating Lexus' incredibly innovative design, craftsmanship and technology expertise. To create things in motion that are as amazing as the story of making them. Below are the films and website that tells that story.
Here's a film that really tells the whole process that went into creating a real hoverboard.
The whole this is just plain crazy. Magnets, liquid nitrogen and other voodoo crazy tech. Just watch the film.
Experience the incredible trial and errors that come from shrinking a maglev train into the size of a skateboard.
It was liking teaching a skater to skate again.
I wrote and designed this experience to pull you through the story of making this incredible board. Below is a big screen grab of that baby, followed by the films on the site. Hope you enjoy it.
Alongside the design, craftsmanship and technology story the campaign was designed to tell, we released a TVC that showed the hoverboard in action.